The Kids Taskforce Charitable Foundation aims to help every child in Britain learn how to handle risk and lead a safer life.

The charity works in partnership with the Association of Chief Police Officers (ACPO), the Chief Fire Officers' Association (CFOA) and the Professional Footballers' Association (PFA).

Cartoon characters in the missdorothy.com programme for junior schools and the Watch Over Me soap operas for teenagers ensure that vital safety messages are delivered in an engaging way that speaks to children and young people in their own language.

The Kids Taskforce supports and adds value to the government's Every Child Matters agenda by working with local authorities and many organisations across the country. Its aim is to create a common standard for safety education in every school in Britain.

The taskforce will become a gateway for everyone to access the best safety information for children and share good practice and innovative ideas.

Police officers and firefighters have great expertise in the field of safety and their priority is to keep children safe. The PFA has demonstrated that the most vulnerable children can be reached through sport and together these three organisations are committed to make young people’s lives safer and teach them how develop their own strategies for handling risk.

The Kids Taskforce aims to reach every child with the missdorothy.com and Watch Over Me learning programmes by 2010. Schools where they are already

being used have reported improvements in pupil behaviour and self esteem, a reduction in cases of bullying and a calmer school environment.